Good afternoon and good evening
Welcome to the third Brainfuse
Virtual Workshop
In March, we hosted a resume writing session
In April, we covered interview skills
This time we'll cover how to
best use
Social media networks like
LinkedIn
During your job search
I'm Jack Rothstein Director of Library Services for Brainfuse
Subscribe to our job now program
For making this social media job search Workshop
Available to all their patrons
Through the job now program patrons can
Can connect online
With the vibe unemployment benefits Navigators
Job coaches
Resume coaches
The resume writing lab
An interview coach
Connect with an interview coach to conduct mock interviews
And strategize on how to put your best foot forward
All for free
Through your libraries job now subscription
For many of you your library may also subscribe to one or both of our other programs
Help now and vet now
Help now for
Provides access to wife tutors
To help kindergarten
True adult learner
Which can be so helpful as our children
Return to what we all hope is a more normal school year in the fall
Betnow provides access to a VA benefits Navigator Plus
Career transition
Support for veterans
And their families
We're thrilled that once again Ashley Watkins
Is here's our presenter
Ashley Watkins is a job
Search coach
Nationally certified resume writer
And nationally certified online profile expert
With write step resumes
She's a former corporate
Recruiter AFib
13 years
And partners with jobseekers to teach them strategies
Landing more interviews
In higher-paying job offers
Her job search advice
Has been featured in major Publications
Including
Opposed
The New York Times
And the Wall Street Journal
She's also a passport member of the national resume writers association
This is being recorded
If any of you needs
To drop off early
You'll be able to access it from the job now homepage on your library website
Take it away Ashley
Hi everyone I am so excited that
You were able to
I'm jump on with a say I hope you get a lot of information out of this the chat box is open so if you have questions
And make sure that you put them in the chat I want you to interact with me
Because I learned my doing so I want you guys to jump in and ask questions and share your input
And interact with me during that the workshop
Can everybody see my
Okay
Alright so welcome to social media and your job search
I'm going to teach you how to maximize
Your job search
With the power of social media
So what you learn today
Is
How you can use social media to land your next job whether it's a
In-person job where you actually have to go into the office or whether you want to work remotely
Social media can help you do that
Last-minute teacher the seven reasons
You need to be on LinkedIn
Right now whether you are searching for a job or not
And then I'm also going to show you what hiring managers or hiring teens actually look for when I go to scope out
Your social media profile
Alright so here's what you need to know about
Your online profile
So your social media can either positively impact or negatively impact you in your job search
So whether or not you
Are on social media or your
You know you're big and social media or maybe on Facebook or Twitter or Instagram or even Tik-Tok
Or maybe you haven't touched
Social media at all it can impact
Your job search
He can help you with research or I can just help you
Hippie just a more well-rounded individual in your dresser Chelsea make a lot of connections I'm going to show you how
There was some surprising facts about social media
And I found from 2020 is one that I'm says that
70%
Hiring manager said they had success finding candidates through social media
Store that many hiring managers are locating candidates
Why aren't you on social media that's one of the biggest clues that you need to be there so in the chat box I want you to put
Put A1 if you're currently on social media
And you use it to scope out employers or two you're not on social media at all
Music very little in your drafts
I want to see that one's in the chat if you're out on social media
Choose and the chat if you're not quite there yet you not really in its ocean
A second for the
Responses to start rolling in
Alright I'm seeing someone then some choose what a lot more to so hopefully after
This Workshop
The twos what kind of convert and you start to
Your search
Alright so 67% of employers that they use social media sites to research
Potential
Right so that means are scoping out your profiles probably be
Before you actually get to
To the interview and as Jack told you earlier I'm a former recruiter hat
New contract recruiting right now so there are instead
Where I'm the browsing social media profiles to find candidates for the job so it's not necessarily that I'm look
Looking for dirt on a candidate's or anyting
I just have to as a recruiter be
See where the candidates are
Beware their jobs
Social media
You can't be found by a recruiter like me
Even if you're not looking for a job so it's a great way of great resource that you
Are you using your job source teknetics escalate that job search who wouldn't want to find a job fast right
I'm Movin On The Other Side there's 54% of employers that they actually ruled out candidates from
What they found on their profiles because maybe it didn't align with the culture of their organization or they didn't agree with something that they
So you have to be mindful that if you are
Potentially in a job search
You working situation where
You have to reach out to you
Your clients
Be mindful of what it is that your post
Because it can impact whether or not you get a job cuz remember I'm going to tell you how social media
Can either impact positively or negatively and your job search
All right so some of the top social media sites
I meant that we use in job searching will be
LinkedIn Facebook Instagram
Twitter
And Pinterest and then also you
Now when it comes
LinkedIn
Here at number one
Basically it's the number one place that recruiters go
When they're looking for it I'm pretending it's because it's a social Professional Network
Psych 2 there a 740
Million users across the globe
Interact
On a daily basis or weekly basis
Interact whether it's networking weather is for job searching to sharing information so there's a lot of people that you
Connect you
Make a potentially
Make a decision on whether or not you get hired
Right you can either get referred you can connect with hiring teens
You can also review
Job
So there's a lot
Happening
And I'm going to share later in the workshop
Why you need to
Then there's Facebook
Facebook is
Very very large platform there pretty much of emerge with Instagram so there's a lot going
Facebook
Company pages I mean you also can view ads when people
Poster job postings
You can interact
With as as company share information about their upcoming initiatives
So pay attention to that sort of thing when it's in your newsfeed I think right now Facebook has it where
You have
Every third posting is going to be
Eastern Time
And you want to know what those companies are up to if you're interested in working for them because that's an awesome way for you
To use that information
2
Help you get an interview I help you
Reach the people
Make decisions about interviews and job offers
And then there's Instagram
Do Instagram is more.
4
Personal branding is actually where companies can share different insights about themselves that maybe
You may not get that at that type of interaction or be able to
Give that information directly to from the website
So you may want to follow them on Instagram
Even if you're not
Active on The Slap
You still
Can watch these companies
Nice to see what they're up to
To see if there's any initiative that
You want me
If you were you at Value they have a problem
You may be able to solve their 50
You also can look at at Twitter
That's whatever the platform that I was not a big fan of it first
Because it could have been
Scary place for me to be
Because I didn't really understand it what is it sweet why am I sweet
And so there's a lot to understand about all of these platforms and how you can benefit from them regardless of how in
Engrossed
You are into that
Square from a job Seeker stamp when you can use it to ask
Question
Of the companies
That you follow
Or the companies that and maybe
Maybe you have a list of companies that you said I'd love to work for this organ
Station
Or
I've seen this job postings to let me jump on Twitter and see what they're up to if I can get some additional information
Nation about them they have these cool things hot Twitter chat
And that's where a company representative it could be a recruiter it could be hiring manager or even someone in
Senior leadership
That will
Host a live chat on Twitter
Meaning that they're tweeting from their company pager posting on Twitter from their comp
Asking questions and you can join in the conversation
Someone recruiters do that you can think of this is maybe a virtual career fair
And so that's an opera
Fortunately for them to ask questions of you
And the audience and then you can participate by asking
Questions to them
Sometimes I've seen companies and their Twitter chats were they say
Your Tweet me your resume for
Whatever opportunity right and what a great way if you have your resume saved on your phone you can blast it out right then and people do
You get interviews that way
The all of these platforms are where you can
Do your research
Without ever having to let anyone know that you really have these profiles right if you starting out yet
Nervous
Not wanting people that who I don't want to
Beat them to see my profile because I may not be doing things you know quite right
You have time to get it right
I'm if you're out there
I just searched
To find out is much
Information as you need and you can use this as conversation points
When you're connecting with individuals when you're networking and when your interview
So don't
Afraid of these platforms
Try them out for a while see if you like it stick with what works
And then for my creative
I'm for people who made you graphic design
People who made you
You know they made you
Website design maybe you're a photographer maybe you're a baker
I maybe you
You have a
I'm dog grooming business whatever the case
You're into something that's more creative or art
Pinterest is a great place
For you to find I know I am always on
Pictures looking for recipe
I'm looking for a dime DIY project so I can
Figure out how to
Turn it convert a
Some crates into maybe a coffee table or something like that
But it's also a place where you
I can follow I to your job tips
I'm on Pinterest
Stone
You know anytime you want
To establish yourself as an expert in your field or show people that you know something about Airport
Particular topic
Pinterest is a great place
YouTube
Is also a great resource for job searching because
When people do live broadcast on different platforms they usually were broadcasting information
To YouTube as well
I'm always on YouTube with whether I'm listen
Music
Whether I am watching how to videos
Sartorial
It's a great place
Did you find out what
Leadership is up to with these companies
A lot of times they've done interviews where they're sharing information about
Becoming project
Call Derek
Expanding into new markets
Maybe they're relocating maybe there
That
I pulled on your heartstrings maybe it's something that you're really really interested in or passionate about
You can also share your work samples there
I think I buy now we've all heard of like a 1-minute pitch right
And so if you
YouTube you can actually post your one minute pitch
And use that as part of your resume as part of your LinkedIn profile or any online profile to direct peep
People to find more out about you
So I can try to use all of these profiles in some way and see how they work for you on your job
Search for these are the top sites these are not the only site
Some of the other social media sites and I'm familiar with would be
Snapchat
Tik-Tok
And anything like that you may think from a generational standpoint
It's something out there for everyone no matter your age
No matter your
Gender no matter where you're located in the world no matter what a year whether you're looking for a job in Utah
Just looking to build connection and find out more about the industry of your interest
Even if you don't have a
Single social media profile right now
There is something that you can learn from this workshop and things that you can put into
Today
Escalate your job
Alright so here are the
7 reasons you need to be on LinkedIn
First before we start that I want to see and then how many of you
You currently have a LinkedIn profile
When is for yes
2 is or no
I'm so excited for all these ones that I'm seeing you guys have LinkedIn profiles I'm so excited about this
I've had a LinkedIn profile for a very long time
Initially my profile was just there because I was told I had to have LinkedIn right I really didn't know how to use it
Emi do I use it like Facebook ever supposed to only talk about things for jobs
Do I follow people
I wasn't really sure what I needed
To do so I'm going to tell you why you need that LinkedIn profile and how you can use it in your job
Alright the reason number one that you need to be on
LinkedIn is because it's where the hiring team Hangout
That's where we are is recruiter
LinkedIn is one of the number one social network
Oran people that are on in the position to hire so it's for professional
It's most important it's the most important website for jobs
Especially now in my own personal
Because
You know it's a fact
That is the number one place right but even in my own personal work that I do with job search coaching and also with
I'm on LinkedIn because I need to find these individuals right so there isn't multiple reasons why you need to be
Be there you can connect with
Recruiters with hiring team you can also connect with your future co-worker so try to align yourself with
Again and I'll say this multiple times during the workshop align yourself with people who do what you do or do what you want
That's the whole
Purpose of networking
So doesn't matter whether you know he's
People are not already I have
College right now in Singapore
And Canada I've never been to either one of those places
But I know people in those markets simply because of the work that I've done on LinkedIn
So it's very easy
Do I start at my profile from nothing and built it to where it is today
I think I started out with
Maybe just a couple hundred
Connection, maybe a few hundred followers and now I have over 200,000 followers in that
Just because I've been interacting on the platform and learning more and more about it
So you really can
Just like me
Alright
Soap number 2
I'm a reason why you need to be on LinkedIn it's cuz you need to network
Before it becomes
The water make sure that you
Do you water your your flowers before they die right you don't wait until they shrivel up with
Tell them you do what you really don't want to do that you know you want to make sure that you never let your well run dry
Go ahead and
Start building those connection
People research the industries that you want to be in and follow those companies
That you don't that you really would either want to work with or that you shop with
If you don't have a list
Target companies
Think about the companies that you enjoy doing business with and start there and then that can introduce
More types of companies that
You may want to build your target list from there
Again connect
Put people who do what you do if your an accounting connect with other people
Could you accounting
If you want to work in ice
The, teacher connect with people who are doing what you want to do
If you're looking for a starting point start connecting with people that you've already worked with so you
You can start with your co-workers when you fill out your information on LinkedIn
You start with things like your education so the school that you would
Once you fill in the information about where you work
Crops that will tell you
These are people that you may want to know these are people that you used to work with do you know this
And then they'll you know help you develop
What today
People that you want to reconnect with
So think I'm going to start their connect with your friends and family and then build their when you
Build up enough courage
Reach out to people that you don't know
It can be scary but I promise
You can do it no matter where you are in your career no matter where you are in your life
You can get some benefit from
Alright
So number three you want to strengthen your offline Professional Network
So even though we're dinos
Still in the midst of
The pandemic people are starting to get back out there
I'm things are opening up
People are starting to eat more fish
Face-to-face so once you build those connections it's a
It's important that you
You don't just
People just on LinkedIn find other ways to connect
With them as well
Keep track of what people are up to it'll tell you when people have gotten promotion so if it's somebody that you enjoyed having lunch with
When you were working with them at whatever company right if they got a promotion
That's an opportunity for you to say hey I'd love to meet
With you for coffee so
Tell me all about your new position I miss catching up
With you now things are bit safer let's where I'm at let's go
Let's go to lunch
I'm you can even stay online and do
Zoom meeting or FaceTime or Skype or whatever online platform you want
Use the make sure at some point
You're taking this offline is safely at 5
So I can't find out what they're doing find out where they work
Any openings
And then meet with them on to talk about those are
Start up those informational interview
Meaning that you're going to talk to them and find out some information share information
All right again on that same note you want to rekindle
How many times have
You worked for a company and then
You left the company now you're starting to work somewhere else
And then you get there and realized
What you used to work with me at such-and-such kompa
You can reach handle those relationships a lot
Sooner than that
Just by finding your old colleagues online
Defining them on on LinkedIn find them on on Twitter on Facebook wherever platform your ass
Link that actually will allow you to
Start your contacts in your phone
You can search by employer
You can search by I'm meeting the company that they work for you
You can search by
What type of degree someone has
So you know you definitely could do a lot with your LinkedIn profile without ever having
Delete the comfort of your own home
You do want to reach
Cannibals relation
Because you don't know
How you may have benefited someone in the past how you may have impacted them in a positive way
And they're more than half
Happy to share your information
With their Network that's
The beauty of LinkedIn is but not only are you
Connected with the individual you're now connected
To that individuals Network that
Getting close to your ankle
Alright LinkedIn is also a place where you can build your credibility
I talked a lot about building credit
Credibility when I'm thinking about people who are changing careers
Meaning that you are shifting from doing one thing in your career to now you want to do something comes
Different
But nobody knows you yet nobody knows that
You are the person that's on top of the furthest thing
Right so now you have to get them
Trust that you know what you're talkin about I had to make a
Dissimilar shift when I was a corporal
Recruiter and then I wanted to establish myself as a job search coach
They're already career coaches are already resume writer and
People like that but I had no idea until I started talking about that stuff on like then and then
Connecting with individuals who did that
Because that's where I wanted to
My career
So one of the ways that you can build your credibility as a thought leader in your industry
Is to participate in groups
There are groups online the same way that you have if you're familiar with Facebook
And their group
There's a group for just about everything
I mean I even have commercials for don t
TV right
So
When you find those group
That again say that you're an accounting or it there are groups
Specific
To your feet
They're group-specific
To your Indus
So if you're looking for a Healthcare Group
Or maybe you work in education maybe you work in
Telecommunication
There you can find groups that are specific to what it is that you're interested in you can make pulse
On on LinkedIn to you can
Make comments
When other people make their posts
Because it comes through your newsfeed and you can see that
Oh I'm Ashley posted about
This thing so I have
Quote Premiere poster
An article now you can make a comment about that article after you've read it
Because you want to
To make sure that your comments are meaningful
So
You know maybe you've read an article and something resonated with you and you want to share with a person
Who wrote the article what you loved about that
Tickle article you can ask questions and you can also share information or ideas
How many times if you're on social media right now how many times have
He posted a question
You may have been looking for a referral
Or someone
To fix a leaky faucet
Or maybe you want a referral for somewhere that you can start getting your haircut
Are you or something along those lines
Right so if you're sharing information and you know and you can help somebody that's a great way to build your credibility in the
The industry because
Once you start to become too
Consistent with answering people
Questions around a certain topic
Then you become the go-to person for that leader
I'm in that thing
Share information about interviews
About resumes
About job searching
Salary negotiation
And I did that quite a bit on my Facebook profile
So once I built that credibility on that platform I moved onto LinkedIn and started to grow mine
Network that way
And people started to trust
Mia's
A resource as someone who knows alot about that picture
That's a great way for you
Credibility
Alright and number 6 you want to get
Found by recruiters
So
Even if you're not actively job search
If you have a LinkedIn profile that is
Profile
You have an opportunity
2
Land yourself in recruiter searches
So if I'm searching for some
Someone again that does accounting I need
I'm some of the things that accounting people do as general ledger they may do balance sheet
I'm searching for those types of things
And you have those skills on your profile now you come up in my search
It doesn't mean that you're looking for.
Certainly
Notify LinkedIn that you are job searching but that's not
The only reason that you're on there
So that's what a passive candidate is someone who may not be looking for a job
But you are curing a start and now we're Cooter's going to get engaged in conversation with you to try
And I'm entitled
Brightstone we're always searching on LinkedIn as recruiters were always looking for top talent
And reduce
Specific criteria so when your profile is optimized
Or a contains those words or those confidence
Skills
Barracuda
Or you're more likely to
To come up in their search
So who doesn't want to get balance from Eric
Even if you're happy at your job
To know
That other
Reuters other companies may be interested
That may be a way for you to branch
Duendes
Always keep an open mind when you're thinking about your LinkedIn profile and trying to gauge whether or not you want to
Alright so if you have a LinkedIn profile you're going to improve your overall searchability
Right so it's common for
Hiring managers actually Google the candidates
That they're interested in and we'll talk more about that a little bit later in the workshop but when we're Googling these
Tickler
We're looking their LinkedIn profile is probably going to be the first thing that pops up right because LinkedIn and
Google have a partner
So you're searchability if you want to start yourself on Google yourself right now
You're in you have a LinkedIn profile that's probably going to be one of the
Page one option
Your LinkedIn profile is going to come up very quickly in that search
So you want to make sure that if knowing that when people Google you live find your LinkedIn profile you want to make sure
Profile is
So an effective profile or a complete profile is going to have information
Like you recommendations
Meaning that people have done reviews on you
We want those recommendation letters from employers
People that can speak
2R performance
Speak to the work that we've done in the past
And how great we are to work with
The recommendation section
It says account for a lot because they can
Back up some of the things that you say that you're good at
You can also list your certifications any awards that you may have gotten
And you also
Can list any languages that you have asked
There a lot of
Companies that
Premium for people
Speak more than one language
You also want to have your
Professional portfolio out there meaning that if you can share your work samples or link
Thanks to that are sections on your profile where you can do that and so by someone being able to
Search you on Google find your LinkedIn profile they can make a decision pretty quickly on whether or not you can benefit them
Or add value to their come
Don't make sure that your profile is
If you get one it doesn't have to
Tubi
Professionally written but if you can work with a professional to help
You built your profile I meant that is awesome but there are enough
Job search coaches
Who share information
In all the time
And you can learn some tips about creating a strong profile today
So for those of you who don't have a LinkedIn profile that's the ones you put tools in the comments
You said that you did not have a profile
How are you feeling now that you know the reasons why you're you
You should be on LinkedIn how are you feeling now about their profile have I changed your mind at all give me some yes or no
Awesome awesome and I see a few questions that have come in
And on a Wii
Cover those question
And at the end
I'm up there at the workshop so just make sure you
You keep those question
Coming on I appreciate those of you who are so active in the chat it really really helped out a lot
All right so what I'm talking about
These particular profile and how employers were actually go and look at you and you and try to find out the
The scoop on you what are they
Sweet looking for
Tell me in the comments what you think they're looking
Yeah I have a question while we waiting on these response
To come in someone is asking
Whether or not you can add your volunteer IMAX
Experience to your onto your profile and that's absolutely
Tommy you can add your volunteer experience
I'm on your resume you can put it on your LinkedIn profile you can put it on any online profile that's something that does count
Something when employers are
Looking
I mean I decide whether or not you're the best fit for the position if you're working for a company that values volunteer
Your work that's a great way to let them know that you're more than just the work that you do everyday that you
You do participate in your community that you are involved in other activities so that's
Awesome things
Put on your resume
Yes they're looking for your education your job history
Experience
I'm looking for your knowledge your commitment absolutely absolutely chat
They are looking for all of those things
I'm a winner
To your profile
So some of the things that I want you want to
Share with you about these different platform
I'm so according to Careerbuilder and they did a state
And it's two out of five companies actual
Browse your social media profile
And they're looking for
Things about your character in your purse
Maui that doesn't
Seamaster prizing to me
Right so it should have come to it and it'll be a shock
Do any of you
That somebody has scoped you out if you're looking
So it's some of the things that we passed
That's hiring Pros
Is your pictures and videos
We're looking at this the pictures and the videos that you
So we're looking are you showcasing something that's unethical maybe something that's illegal you know activity
Are you displaying that openly online
Also your post and your comment
Your comments derogatory are you being rude
Is the content that you post is it inappropriate will looking for all of those different you know those things
Be mindful
Of not only what you post but what the
Connected to
You post as well
Because a lot of times
You know that old age
You know saying that you
Birds of a feather flocks
Together so if there if you are allowing people
To use profanity or maybe there, they're using disparaging comments
Racially profiling people or whatever the case may be
And that
Go to post or comment on your email on your profile that could negatively impact you
So you want to keep a tight rein on what you allow on your page not only what you post but what others post on your page
Be mindful of the pages that you like
Because a lot of times
Depending on your privacy settings
Those things are visible to
Two people so if you're liking something
That is not so straight and narrow that could it could really impact
Your start so what kind of pages are you interacting with on a regular basis
I'm because again spice like LinkedIn they do show your activity so if you
Have you shared something
That activity shows on your profile it's not always private unless you set your private
Stating that way
So if there is content
It's on your profile or if your job searching
Double check your privacy setting
Again like I said earlier Google yourself
See what's out there
And then you also want to
Monetary or take a quick
Of your profile look at your privacy settings and see
What's up C do you need to make
Do you need to tighten the reins up a little bit
And then again at 7 this Careerbuilder study
Personality
We're looking for personality a lot of times how many times
You heard a company Tipitina's
How to say well we're looking for somebody
Fit with our culture
We want somebody with this type of mindset someone who can operate in this type of environment
Well we're looking for those personality
Accuse I'm from your profile
I remembered there was sometimes
When am I would have opened
Position and hiring managers will tell me
We're looking for somebody who's more energetic
We need somebody to ask him
Spice to it and
Be somebody that was older somebody that was younger
I'm someone who had a picture
Stickler type of it you know what type of background
And we're looking for all those two
How well you fit into the
The team or how well you aligned with that company's culture
Brothel looking for things like grammar
Grammar is not just for the English professors is not just for the writer
If you're interacting with customers in any sort of way if you are representing the company as you do is being
Regardless of your position
Then we want to know that the content that you're putting out there
Especially if it's about
The company that for one is not negative you're not throwing anybody under the bus
But that you would lease
Taking the time to make sure that things
Spelled correctly
That you communicate effectively you communicate clearly and concisely
I know a lot of jobs
Stated they need you to have interpersonal communication they need you to have good oral or written
Communication
Great way to find out whether or not somebody is I mean or true to the house they described
By themselves on their resumes
Is to look at where they're posting content and see if it's true
Are your post riddled with typos and
You know again
I'm defamatory statements or derogatory statement
You know we do pay attention to those types
Is that the only reason
You know why we would not hire somebody probably not but in combination
With a lot of things it can tip the scale one way or the other on whether or not somebody
Alright so in a 2020 Harris poll and they found it 21% of hiring
Hiring manager
Decision-makers this that that are you know it's either
2021 % AR-15
They said that they're not likely to
Consider a candidate
Don't have a social media
Present
Right is that surprising to you at all
Is it surprising
That decision-makers said that they don't want to
Just consider a candidate because they don't have a soul
All right so I'm getting some guesses rolling in that they sent a surprise
Some people are saying no
Yeah and so it's not surprising
To meet at all
Because a lot of times I feel like if you don't exist on social media you really don't exist anywhere
And does it mean that you have to have
Profile on every single platform no
I stick to those platforms that fit me
And my personality in my knees at the time
I'm so I remember when they first
Launched
Snapchat
Right if you're not familiar with Snapchat and make a note of it right now and then go and look it up
So it's a great app if
If you like to take pictures
If you like to share you know quick little videos to entertain your audience
Tik-Tok either but I love
To scroll through those videos to see
People making up those dances
And
Doing voice-overs and things like that is hilarious
But that doesn't mean that I need to
On Tik Tok or SnapChat
Where I am in life right now
There are some things that you may feel like we may not be
Be age appropriate
Rui may not be industry appropriate
And that's
Completely okay but you need to exist
Somewhere then just aren't they
You may like I said start with your LinkedIn profile
You can lurk
On some of these sites
Meaning that you're just going to get your profile and then kind of
Scope things out before you post
That's completely okay you don't have to
Be a Superuser on any of these sites
But if you want to use them at least use them for research purposes
And interact
Stop
So I get Quest
It's from jobseekers a lot of times when I'm telling them that they want to know
This and they should exist
On some form of social
Social media
I don't like social media because I'm private and I don't want to share all of my business
To the world
Right
I'm private
I have
Facebook
Instagram
Twitter
Then I have Snapchat as well
And I also have
Pinterest very private person
I don't share personal
Detailed I don't share anything that I was then I'm not comfortable sharing with a stranger
Honest
And so that's not very much
But I'm using those profiles
Research information
I'm also using those profiles to
Cher
Things like this Workshop that I'm
You know that I'm presenting right now I use it to share things that have happened to me in that in my career
So I've won an award or if I was
Which featured
I want to share that type of imp
But I don't
Have to share where I went to eat
Yesterday I don't have to share anything that who I'm dating
How many kids I have I don't have to
Share any of that
Because it really that the end of the day it doesn't matter when it come
Help me getting a job right
But if you
You want to share things like a vacation that you went on and heater for safety purposes you may not want to share that information into your
Back and maybe weeks
Later you don't have to give a blow-by-blow
Of everything that you do and your day today
To be on social media is that
When we're hiring we're trying to hire a well-rounded individual and so
A piece of paper
Meaning your resume
That comes across
My desk is not enough for me to find out who you are as a person
That's who you are as an employee that's
Who you are as your job title or whatever the case may be where you're more than
And more than that goes into
Hiring
So there are things that you want
Share again that can tip the scale
To show
That you're involved with that company
You don't maybe you
I work for the American Cancer
Cited one point in one of those major events with Relay for Life so I would share if I participated in that event when I was one
Wanting to work for the America
So I may share that they're on their page
That I went Dino click that yet and participating in this
I'm so there are ways that you can play
Participate very small that can make a big impact
I'm in your career
So again if your
Rate of being on social media
Ease into it
Ease into it if you don't like it deactivate your profile but at least get out there and try
And don't go by what
You know somebody else
Negative people all in your business
People can't get in your business or
You don't make you share information that you don't want
To share you can control all of
All right so what happens when you don't have any
In social media profiles what are we think
I'm aware we really
Is there someone in the chat at all that would be brave enough to
To say that they don't
Have any social media profiles at all
Meaning that you don't have link then you don't have Facebook
Instagram Twitter
Anything
No social media whatsoever
All right so I'm getting some comments were people don't have social media profiles that's okay
I'm you can decide today whether or not this is
It's something that you want to Branch into you know again I'm not here to force you to do something that you're not comfortable with and any shape
But I do ask that you keep an open mind and understand that we are in a digital age
And this is one of the top places where people go
Define their cannabis
Why not
Alright
So what message does it send to employer's when you don't have any social media whatsoever
So the number one thing weather
True or not
Is that you're hiding some
Because most people do have social media they have something they have at least
One profile
And you have none
What are you hiding
I think
Sometimes people give the advice that if your if your job searching
That you should deactivate all of your social media account
No just clean them up
And also give you some tips on how to clean that information up or how to know when you need to
We got a chance to
Send the message that you're hiding something
Also that you're behind the time
Especially for my jobs
Speakers who are
Concerned about ageism they're concerned about being discriminated against
Because of
Discrimination becomes an issue
Not you know it's protected once your 40
40 and above right so that's that magic number
But you have to start worrying about things like ageism
At 8
37
You installing would even argue that it's even as young as 35 that you have to start worrying about age
Your job search
Also
If you know when it when were talking about behind the time
Sometimes I can send that message that you're not
That you don't know how to use a computer
You don't know how in these are assumptions
But they do go into hiring decision
A lot of time
So they may think that maybe you're typing
They're not okay maybe you're not comfortable you
Using computers
Maybe you don't have a phone that would allow you to search on the mobile version of its
Right
So if all of these things are
Swirling around in a hiring
Hiring managers head
Consider candidates
Don't give them a reason
To rule you out so again I'm not forcing you to get on these platforms I just want to open your your mind
2 some different possibilities
I'm with social media so I would encourage
Anyone who is job search
Thinking that you may want to drop surgery maybe you Eva
Even have a job that requires you to
Network or Prospect
You want to exist on social media
How many times
I'm for those of you who have social media
How many times do you go to a company's website
But you're not really finding out what you need you trying to decide whether or not you
Want to
Patronize
Particular company
Do you go to their social media accounts
See what they're up to
You know what I'm making a big decision
I'm about something
Is the same way if I'm going to buy something online I'm looking for reviews I'm looking to see what other people
If you don't exist anywhere there's nothing for anyone else to say
You put yourself at a disadvantage in this
All right so what makes
A great social media online presence
Answer first
You said that you know your skills and
Those are some of the things that were looking for so I really good profile a text
Showcase
You are skilled and it's
Experience as they relate
They were looking for
Consistent
Across
So if you're
Professional and you're about team unity
Free service
On one platform
Then I would
Speck that you have that same thing
I'm the same type of Personality that same professional brand with your brand is who you are what you
You do and how you add value
I want to see that
Again when you have your resume
LinkedIn allows you to put your professional experience and things about your working
Very similar to your resume
So if your listing on your resume that you're a doctor your rocket sign
I want to see that same type of
Information
On your other profile because I need to believe you in
Consistent
Yield more belief when it
Person you are and what type of the
Experience you have
We also want to look at your connection
So
Your connections
Do help with your presence
So if you're
Connected
Choose some of the top industry professionals
I'm in your Market if you're connected to the who's who in your area
If you're if you're following different types of groups or organizations that does make a difference
It really does
And the more connections you have the more opportunity you have to get in front of the decision May
Change your life when it come
And things like that so those are the main three things
That make a
It unites great LinkedIn profile or social media presence
You know in general
Is that your showcasing these things but they're all that's a lot more that you know that goes into it
But as long as you stick
Topix
Probably the other sections of
Going to fit into here and you know some type of way
Alright so here's some
Effective ways that you can use social media and your job search
So if you want if you know
This is how you decide whether or not
Am I affected by need some work
So a41 you avoid controversy
Okay so any controversial topics that could
Expensive or you know again derogatory or defamatory
You don't want
You have any of that on your
Your social media
Regardless
Nothing especially if you're looking
Or you're trying to attract customers or clients
Or you know whatever it may
You want to avoid talk
You wanted use your real name
A lot of times on these
Platforms
We have
Who use handles
They use so that's your ass
So I'm on LinkedIn I'm at Ashley Jay Watts
That's my handle that's my real
Name is my first name middle initial last name
Right so that
Help people be able to find me
So it doesn't prove your search ability when you use your real name
Now you can use some version of your name so if your name is William and you go by Phil
Charlton you go by Chuck.
Buy it's still part of being a part of your name
Something that's close enough to your legal name so that people know that it is you
If you Google yourself one of the things that you'll find is whether or not people share your name
So you want to be a
Specific as possible so that pee
Tie those profiles back
To your resume
Kaiser user real name
Again use professional communication
I
Love love love emoji
But a lot of times
Professional communication it may not be deemed appropriate
Don't make sure that when you're communicating online that you
You keep that professional presence
So even if your potential hiring manager I told you that you act as if
Your pastor
Your parents
Or someone that you want
To do business with that some point is viewing that information
And that will help you too
Decide whether or not your communicate
All right don't forget to show some personality
I love
So if you had a chance to look at my website or so
Eschews everywhere you see me with
Types of shoes
So that's part of my personality
I also have dogs so I try to show
That type of stuff too
Again that's something that I feel safe enough
How to share because I am and you know a real private person
So don't be afraid to show your personality
You do not have to be robotic
And boring
To get a job
Get a LinkedIn account if you do not have one
Again because that's going to help improve your search
Ability
Going to write very high in Google
You want to follow company page
Just follow those companies that either you want to work for that you
Do business with those companies that are near and dear to your heart
Follow those types of page
You can always be in the know of what projects they have
Coming up with ignition
You also want
To follow people who have the job that you want
What a great way to learn from those individuals
Following them and then letting them know that you really enjoyed their article you enjoy their content or that
Just letting them know simply that
You do follow them
I'm is a great way for you
YouTube set up an informational meeting with them and learn more about what they do learn how they transition into the field
It's a great way to share information
Social media
Because we've always
At some point poster
Something that was
Not so straight up and down
So we have to go through and monitor our presents I know
On Facebook you have memories
And I've been on Facebook since of
Mean about 2008/2009
Rights are sometimes they they have these memories
You know
What you were doing and you know too
2010 or whatever
And I don't know about you but I've grown as a person
A whole lot you know then sometimes I can see
And it reminds me of those
So it also send the reminder that I may need
To go and clean up those
Because that's no longer who I am I'm a have to
Some things that are more so about recruiting because now I'm into job search coaching and resume writing
So I want to portray a certain
I'm part of myself in that way
So I want to go in and
Clean up their profile so some of the things that you want
Step one I know I've said this a million times in his workshop and I'm going to say it again
Google yourself
And I want you to set up alerts
You can set up alerts with your name
So when something happens
In the news
In whatever and
You won't be caught off-guard about something that you didn't know was online
I'm said you set up those alert your alerted every time your name is mentioned
I'm online
If you have a Google account
Instead of something really really
So that you know
You know you Google yourself you know without
Then
You want to delete any account that you don't maintain
Again
You may have jumped on the bandwagon with a certain social media site you like
It's not me anymore
Delete it
Delete that account because you don't want something showing up to be like oh she has that been
On
Make sure that the
Current and it's also
It also aligns with your near future purpose
Airlines with where you want to do with where your head is
Right
Again you want to remove and replace
Any questionable content
I know sometimes things happen and you can't always come
Control what goes out online once it's out online
They are permanently
But you can do
Push that content further and further down
Think about what you do when you're searching on Google
Do you really get to page fifteen when you're looking for something you got to be really desperate for that information to really gold
That far down in the
So getting them more positive content
Can you put out there about yourself you don't push that negative Khan
Not so great content
Further and further back
We see enough
Information in enough places that
We pretty much take that at face value a lot of time
Again if you have that questionable content you can delete it again if you're the owner of that information
You can delete that if you're the person that posted it
But if this questionable content about you maybe there is a legal case
Maybe you have a criminal record it could be any type of thing
If it's questionable
Try to do what you
You can
2
United better you're in
Then you can you want to check your privacy settings
Make sure that
Only the people that you want
To see your information
You can't see it
I'm so do a quick check
Settings
Then ensure your LinkedIn profile is
Complete because remember I said that's going to rank the highest when it comes
So make sure that profile is
Complete and then always use a professional profile photo
Not a selfie
You can take a home picture with your cell phone or smartphone or with your home camera it does not have
How to be a professional headshot where you hired a photographer or anything like that but it means
Professional
It needs to be from the bus
Looking
Straight into the camera
Green background
Crop somebody out of it
Not a selfie where you can
Can see your arm holding up where you where you have a selfie
But there is a lot of sites
That will give you tip if you just Google how do I take a professional headshot at home
There a lot of tips that you can get for how to create that Professional Profile photo
And you'll definitely want to
To do that
April 5th
Smiling
I'm you don't have to put on you know at a whole lot of makeup if you wear makeup
You don't have to do that make sure that you look like yourself
What you want to do that
Use an up-to-date photo a picture is worth a thousand words and if those thousand words from that picture can help you get it
Job why not make sure that you
You putting your best foot forward your best out there
Take a minute
Take a picture
Of the screen so that you can see what you need to do to clean up your your account
Re-watch this program
So that you can know what to do to clean up your online presence
So you can
Work your way into your next Opera
Unity
This works for remote opportunities or in-person Opera
Is it does not matter
Social media can help you find a job that you want
It definitely can
I promise
Help me
Now we'll take your questions but first we'll hear from Jack before we
Thank you Ashley sorry for that buzz
Alright no problem
I really enjoyed
That this this past hour this was great stuff this was not
Thanks
That I was
It had been part of discussions or are thinking a whole lot about so thank you
You gave me a Watson
Think about as well
So everyone
Want to show you just quickly
The job now homepage
So you can access this from
Your local public library you will need a library card
Or I'm sure most of your library Soboba
So you
You can go in and use
Their computers to access our services
The job now can be accessed from
Any device that connects to the internet
And
You see here at the top we have
A recording length
For the West
Obsession did Ashley hosted
Covering interview skills
And we will be putting up a wing for today session
Within the next few days
And so if
You miss part of it or you were take
Taking notes and what was that again
You're more than welcome
M2
What back in
And
Re-watch
And see what was going on
Also
If we didn't have time to cover your question will follow up
With
Ashley's going to
Join us right now she'll be able to go
Rue
And hopefully we'll be able to address everyone
Question
But if we need to wrap things up
And we haven't had a chance to address
Question
We'll be following up with you directly via email
In the coming days
So we very much
Appreciate everyone joining us today
Ashley
Why don't we go ahead and start taking those question
Sure
Okay.
First question
When you post your resume on all these platforms are they
Viewed only by employers
Or the public to
It depends on how you have your privacy settings.
So for instance if you were to post your resume on LinkedIn
If you post it as
A like in your features section of your profiler as a document
Anyone who is connected to you if you have your privacy setting set that way
You can have it set to where only you can
Or only an employer
I would recommend that even if
Do you have a LinkedIn profile you don't
Post your resume at all
Some of that stuff
Same content is annex
Marion section of the profile
So it's not necessary for you to ask post your actual resume
Because if you
You go back and
And watch the recording
The resume workshop that I did
I told you that you're at your resume and your LinkedIn there not a
Duplication of each other they compliment each other
So if I'm searching and I find somebody on LinkedIn
And I like lyrics
Spierings I'm going to ask them for their resume every single time
Tailor your resume for every
Position
That you're interested in
Because
Different companies ask for different things even if it's the same
Title
So you want to give yourself an opportunity to make those updates
Before
Cougar sees that resume
So you may not need to post it out there I'm online you can put your resume like on Careerbuilder or on indeed or Monster any
Fight like that but you don't have to put it on
Or any others
Social media
Okay next
If you recommend posting articles on LinkedIn
How often would you recommend sharing information
Stole from me I shared I'm information probably
Two or three times a week
If in the end that's the max of what I do
Maybe one or two times a week is is my Norm
So if you want to say once a week you're sharing information but then you're interacting with other people
You may do that everyday you may set aside 15 to 30 minutes a day you
Set a timer for this
So you don't feel like oh I'm adding another platform some eating up more time in my day
Decide where you can borrow that time
And so if you want to do every other day work your way up
You do not have to do it everyday and you don't have to
You just need to be on there at least once
Okay someone asked
A question where
And just earned a degree
Should they have two LinkedIn account
14 real estate
And one for their new job search
You can decide for that on your own so for me I have two sites on LinkedIn
So I have my personal site
Which is where I do the most of the communications that the Ashley J Watkins
Account on LinkedIn but then I also have one under my bed
So you may have a separate account that for your you know this for your business and then another account
That's for your
You know that's for you as that the individual
Completely okay
You just have to make sure that you're following pump
Policy if you have a job outside of Real Estate
But you have to think about it when people are looking
To hire a real estate agent
They want someone that they
Can't connect with someone that they died with someone that they Trust
So you can build trust as the individual
So it really just depends on you know do you have a company policy that prohibits
I'm talking about your real estate business
I'm on your linked
Either you can try
You don't have the
Both and see which one works
Okay next
What content
Would be appropriate
For Facebook or Instagram
If we
Prefer to remain private
Alright so for me
I may post a selfie every now and then I post my dogs
I'm a post
Things that are of Interest
To me so if
There's quotes
Is there a lot of pages that share no funny memes or quotes
I'm in and things like that
I will share that I may eat
Sure tips
But don't have to
Share anything about
Personally
If you're not comfortable
Sharing
You know anything about your
Stealth first day or
Don't want your children to
To be visible or you don't want your spouse
Be visible or whoever you're dating or if you know or whatever
Find something that you are comfortable
Call Sherry
So whether it's something if it's recipe
If it is I'm
DIY projects that you've worked on at home
You know you can share things like that people can get an idea of who
Who you are without you revealing too much personal in
Nation I only share what I'm comfort
And then it depends on who you're connected
Get you some people are only connected to their family
On social media so then you may be more open to sharing information
You get to decide what
You put out there and who has access
Always know that
It's up to you
If you have an inactive or an empty profile
Wood
Will that turn off potential employer
It does
Because we want to reach out to you and engaged with
And if there is a dormant and that's what we call profile that have very little activity or don't look like somebody
Touch them in years
Then we're headed
Listen to reach out to you
Because we're reaching out because we want you to respond
So there's no activity on the account
We assume we're less likely
Okay yes
You are currently employed
But
Want to let others on LinkedIn
We know that you're interested
Interchange
How do you best
Strategically navigate that
On LinkedIn
Yes so
LinkedIn has a feature on there where you can put that you're open to work
Right but then they have a section where you can put a badge on there so that the world knows that you're open to work
A little bad around your profile
Some people want to fly under the radar most of the job Seeker
Because that I work closely with
They don't want their current employer knowing that they can get a job because you know they're looking for a job because that can hurt
Their current job
So that you can
Haven't you
Can pick where you're only notifying recruiters
Who work for other companies
Besides your come
You can notify them that you're looking for a job
So what will you have
Be careful with that
Because
Okay
I may be able to see it but recruiters are going to
To see that information
Right so that does not
LinkedIn can't guarantee that your current data recruiter at your current job won't be able to
Information
So in that case
You may be using your profile more just to share information
About what it is that you
You do so that you can
Kanna passively
You know let people know that you're looking
For a job or you can use it more so for research for
Only do what you're comfortable doing
Don't do anything to get yourself fired
And just
Test the waters a little bit
Do a little bit at a time
See whether or not people are watching your profile cuz a good thing about LinkedIn is you can actually speak
Future profile
Who's looking at your
Okay
Someone
Ask this question
Bear on LinkedIn
But they haven't worked in a long time
And they would like to
To change their career
How do they redo their LinkedIn profile
And can they start all over
Yes
You can start over but you don't have
The best way the best way to do that
Is if
You're going to need something in that current position
Section but you're not working right but if you're doing anything balling
Cheering
Even if you're
Just seeking employment
You can use seeking employment as your current job and then you put your
Potential job title in that space
And then put the dates and then in that the description
How a little bit of something about the position that you
So if you're looking
Thank you you don't go from say teaching to accounting
You can explain that and tell your story remember LinkedIn is a more conversational version
Of Who You Are
When it comes to your career
So it is okay
Can you tell a story about what you want to do but again you have to put something in that company section
Seeking employment there
And then in the job title you can put your target job title
I'm just so that you can
Explain the types of rules that you're interested in and the market that you want to Branch out
It is a lot of times when recruiters are searching
They're searching for someone
If either current
And if you have no current position
You could be eliminated
So you may try that out and see how it works
Next
How do you prevent ageism
Or being passed over when your resume or your profile
Have long work is
Okay so one way to avoid ageism you're not going to be able to
Avoid it altogether there's no 100%
Unless
You lie about it but at some point they're going to see what you look like if they're interviewing you right
So
The rule of thumb is that you only go back
About
10 years
10 to 15 years
On your you on your LinkedIn profile on your resume
So that helps to reduce
Places where you can
The years where you may have gotten a degree
Aware you may have you know gotten a certified
Vacation
It's an 80s 90s early 2000
You can just leave the day off
Arlington gives you that option
You don't
Have to put the date
You don't have to list those jobs that are further and further back to stick to maybe the last
10 to 15 years
What you want to do right
So that's a way for you to be able to avoid
Limit the amount of work
That you're putting
Years and then as far as education
This person followed up in
Said that
Their last position
When was more than
20 years
Inline
If you did that if you had a position where you had that same position for the past
20 years is nothing that you can do really to you know to avoid that now what you
You can do is just limit it to the last 10 years but
You can make a note
Within there that you did work there before so that way there's not sticker shock
Immediately
And you can say that you don't previous
Previous information
Additional information they can reach out
You don't have
Have to quit the entire time
That you were somewhere
Unless you are filling out an employment Africa
Where you want to be
Truth
Legal documents more so than your your LinkedIn or you're ready
But you can
Just chop the time off
Because there's not very many posting about the other one asked for
25 years
Right there usually asking for
10 years I've seen
7 to 10 or something
My back so you can limit at work hits
Especially
To see who viewed your LinkedIn account
Do I need to have
Premier account
So that's a premium account
And that's a pay that's a
Paid version of LinkedIn
The wet premium does is it a gives you access to a dish no information
And so it may give you a more advanced
Search and you do not have to have a premium account in order to experience the benefits from Lee
So
You can search for jobs
Connect with people
You can send messages
You can
You can join groups you can do all of that without having a preemie
Macau
Premium disc
Easier for you to do but it doesn't mean that you
You can't function without that
There is a free version of LinkedIn
Where they give you a free
Trial
If you are a military veteran there are programs that give you
LinkedIn premium for free so you may want to look at
That if we have any best on the car
But
You definitely can function
Try to try out the 30 days and see if
You like it and then after that you could do the job
Secret version which is about $30 a month but no it is not
Berry that you have
Do you consider indeed and
CareerBuilder
Other social
Those are not social media sites those are job boards
So that's it that's different you have the profile there that's
Specifically for job but there's nothing personal
Nothing about you as a person on those sites
Because those are
Versus social
And then
What if you're trying to get a job
That
And you don't really have any experience
Then so as far as length in they have a section there called LinkedIn learning where you can take three
Training so I have I'm working with a job Seeker right now who has experience and insurance sales but they want
To the insurance like claims representative and they want to Branch into
Similar transition but they don't have a lot of
Experience in HR so what I advise this
Did you was
Golden wings
Premium and take courses that can educate them about the feel that they want to be
I've also given guidance
Connect with
People who do what they want to do
Right so connect with people who already do benefits
In the industry that he want to do
You can search
By position title for you if you're trying to do benefits or trying to do whatever
Search for that position title
And Linkedin in that area and connect with those
Then
Yocan evolve
Organization
You can join Association where you can learn more about that and you can put those skills those newly-acquired skills
On your profile and neck
Can help you
To gain that experience
Help people trust that you do you're serious about making
LinkedIn learning courses are there some that are freeder some that are low cost
Some of the training 30 minutes
An hour and a half two hours
I'm a lot of organizations are
Giving enough recertification
As long as you
Commit
Going through their program
So try those Avenue that really don't cost you a lot or cost you anything at all so that you can get some
I'm experienced and then somebody can
Can hire you for you to get that cracked
Networking is going to be the best
Network Wiki
People who are already doing what you want
The next question
Is
From someone who wants to make a career change
Is it fair of them to ask for the same salary range
Or should they be expected
To drop their expectation
Two entry
I'm so shipping careers does not automatically equal
I couldn't
Shifting careers doesn't automatically guarantee
That you're going to keep your same salary you have to
I keep an open mind
You can go to a site on-call pay
Scale.com
You can enter your information
And it will tell you what your market value is
For you if you're trying to
Transition into a new industry that way you have a realistic you can set realistic expectations
Citation of whether or not you're happy
Preserve your salary
So whether or not you can
Keep your salary will depend on how transferable your skills are
So if you are going from
Again
The job Seeker that I work with that was going from you know the insurance position
Right we had to draw the parallel between them train
Employees
So they did that so that's
Transferable skill that transfers to HR
Right so that's a
Transferable
Insurance
Benefits that's very similar
They have to do a lot of Records
How to do a lot with confidentiality
Those are skills that they can showcase right now that transfer into
To the new industry and therefore will help them be able to preserve at Valerie
Go in with the expectation that you're going to have to
Keep an open mind
That was
What's the last question
Greatest a great group I appreciate you guys
So much
For participating in the chat I hope you learned a lot thanks
You so much
Well Ashley thank you so very much and I
I think I speak for everyone that's been on the session today I learned a lot
And really appreciate your time today
Thank you everyone remember
Go to your public library website
Check out
Job now if you're going through your job search there's lots of tools and resources
Is here to help you
And you can then start putting into practice some of the grade
Tips and information Ashley gave
Was today thank you everyone have a great day
Bye-bye